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Introducing Archie; a new lounging typography
Introducing our latest campaign. 
Shot in between lockdowns, our latest campaign explores four different lounging typographies, centred around (arguably) the heart of the home; the living room. In our first release, we're introducing the Archie Sofa, a new lounging style designed by Arthur G founder,  Arthur Georgopoulos. 
 
The Archie Sofa (also available in an Armchair) is a direct response to the increasing number hours at home, and the call for supportive, long lasting comfort often reserved for armchairs.
Unlike many contemporary sofas, Archie has a supportive higher back, and thanks to a graduating rake, this is only visible when viewing the design from the side. As a result Archie appears to be lighter than its contemporaries, but its solid hardwood construction and local manufacture will ensure this design has at least a decade of life in it. 
 

Archie Sofa

For our latest campaign, we partnered with Australian Textile Company, Instyle, to showcase their new collection of Cocoon; an Australian Wool textile with a soft boucle finish. Cocoon is a low-VOC product, with large portion of this textile being biodegradable and recyclable through Instyle's Revive® program. A better choice for your home and the environment. 

Archie Sofa
The Archie Sofa is available to order now in your choice of upholstery, from all Arthur G Showrooms. Archie is Australian Made with a 10 year structural guarantee as standard. 
For specifications on any of the designs pictured here, visit arthurg.com.au
Art Direction + Styling: Bek Sheppard
Photography: Lillie Thompson